Digital Transformation at Son Thanh
For Son Thanh, digital transformation is a natural and essential need arising from the company's development.
Son Thanh had already established its digital transformation direction long before the COVID-19 pandemic. However, it was not until 2019 that the company officially began using work management software such as Base.vn, while also developing its own software to meet internal operational needs.
These solutions proved particularly effective in 2020 and 2021, when the COVID-19 pandemic spread across Vietnam.
The digital transformation journey at Son Thanh has not been without challenges. Overcoming these obstacles has required significant effort, above all the determination and commitment of the entire organization. One of the greatest challenges has been helping employees understand the importance of digital transformation and encouraging their active participation in the process.
Digital transformation is not simply a matter of replacing Excel spreadsheets with an application or a website. It begins with changing mindsets, improving work processes and rethinking how tasks are organized. This takes time and requires a broader transformation of the company's culture, along with other related changes.
After a period of systematizing, collecting and enriching data, Son Thanh is now moving towards exploring ways to make better use of that data through data mining. By analyzing the information collected, the company aims to develop appropriate strategies and policies that support stronger future growth.
Son Thanh is committed to pursuing meaningful digital transformation that delivers tangible results and contributes to the company's sustainable development.


